The last few months have been hella busy around here. Thankfully I had a few minutes today to catch up on my reading.Jerry Del Colliano is one of my favorite writers because his analysis of mass media and social networking is spot on every time. He recently raised a very poignant question on his blog (Inside Music Media): how do you develop a way to connect with fans in a meaningful way?
1. Never mass market toward friends and social network followers because that is getting old and turning social media into a modern day direct mail (which I sometimes feel is being done) is a prescription for failure.Mass marketing IS NOT communication. Make meaningful connections by speaking to your audience like human beings, not like a mass of nameless individuals. And don't forget they're all ADHD so talk like you tweet ^_^
2. Social media must be two-way communication not one-way – the way radio stations and lots of others find it easier to do. Interact. Present a way for everyone in your "clubhouse" to talk to you and each other. It takes participation. Fans know when you have assigned social networking to someone with whom they would never choose to communicate.
3. Only say that which is worth communicating. As in life, fewer words can have more impact than too many words. People don’t have the time to read everything on your mind. Perhaps this explains the popularity of Twitter's 140 characters. The world is progressively all getting attention deficit or at the very least, impatience with the communications process.
Posted by Dexter Bryant Jr. | Powered by d.BRYJ Music Media Group
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